2/27/2023 0 Comments Best yardley perfume![]() ![]() The same year, they changed their name to Yardley & Co. In 1851, the company, which was still known as Yardley & Statham, exhibited at The Great Exhibition in The Crystal Palace. At the time, the business sold perfumes, soaps, powders, hair pomades and other toiletries. The company became Yardley & Statham in 1841 when Charles Yardley, son of William, took on William Statham as a partner in the business. ![]() The company is named after William Yardley, who purchased the firm in 1823 from the sons of founder, Samuel Cleaver, who had gone into bankruptcy. According to the company's website, an earlier incarnation existed prior to this, but most records of the earlier company were lost in the Great Fire of London of 1666. The company was established by the Cleaver family in 1770, which is the official date displayed on its product labels. Since 2009, Yardley has been owned by Wipro, an Indian multinational conglomerate. Today, the company holds two Royal Warrants. Established in 1770, the company became a major producer of soap and perfumery by the beginning of the 20th century.īy 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Yardley of London (usually referred to simply as Yardley or Yardleys) is a British personal care brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletry products. JSTOR ( August 2012) ( Learn how and when to remove this template message). ![]() Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification. ![]()
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